Like clockwork, September is almost here, and that can only mean one thing in the tech world—new iPhones are on the horizon. Apple has officially announced its much-anticipated fall keynote, teasing it with the tagline “Awe Dropping” and confirming the date: September 9, 2025.
While Apple hasn’t directly spilled the beans, the leaks, rumors, and subtle clues hidden in its invite artwork have already painted a fairly vivid picture of what to expect. Whether you’re looking to upgrade your phone, compare specs, or just keep up with the tech scene, here’s a deep dive into everything we know—and think we know—about the iPhone 17 lineup.
Four New Models, One Big Shakeup
Apple’s iPhone lineup has remained relatively predictable in recent years, but this time, there’s a noticeable shift. The iPhone 17 family will reportedly include:
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iPhone 17
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iPhone 17 Pro
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iPhone 17 Pro Max
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iPhone 17 Air
Yes, you read that right—iPhone 17 Air. This new, ultra-thin model is expected to replace the underwhelming “Plus” variant Apple has offered in past generations. Rumors suggest it will be incredibly slim, measuring just 5 to 6mm thick, possibly making it Apple’s thinnest phone ever. Think of it as Apple’s answer to the Samsung Galaxy S25 Edge, which is 5.8mm thick.
With the Air, Apple seems to be focusing not just on size, but design identity—a major move that may signal the beginning of a longer, three-year design overhaul, culminating in a revolutionary iPhone for its 20th anniversary in 2027.
Mark Your Calendars
If Apple follows its well-established tradition, the iPhone 17 series will be announced on Tuesday, September 9, with preorders starting shortly after. The actual release date is widely expected to be Friday, September 19.
In tandem with the hardware, the new iOS 26 update will likely roll out around September 15 or 16. Notably, this iOS version introduces a visually stunning “Liquid Glass” interface, which appears to be a major focus moving forward—possibly even laying the groundwork for Apple’s rumored foldable iPhone.
Display Sizes and Specs (So Far)
While we won’t know the full official specs until launch day, some reliable leaks have given us a fairly clear idea:
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iPhone 17: 6.3-inch display
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iPhone 17 Pro: 6.3-inch display
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iPhone 17 Pro Max: 6.7-inch display
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iPhone 17 Air: 6.65-inch display
One of the biggest and most welcome changes is that even the base iPhone 17 and Air models will feature 120Hz displays—something previously exclusive to Pro models. This change finally levels the playing field with mid-range Android phones, many of which have had high-refresh-rate screens for years.
Under the hood, Apple is expected to debut its new A19 chip series. The standard iPhone 17 will likely use the regular A19 chip, while the Pro and Pro Max models will be powered by a beefed-up A19 Pro. Interestingly, the iPhone 17 Air might sit somewhere in the middle, with a slightly underclocked version of the A19 Pro.
Camera Upgrades You’ll Actually Notice
Let’s talk cameras—because no iPhone launch is complete without one.
This year, the front-facing selfie camera is getting a major bump, with 24MP sensors expected across the lineup, replacing the current 12MP lenses. That’s great news for video calls, selfies, and content creators.
On the rear, the Pro models will boast three 48MP lenses—standard, ultra-wide, and telephoto. That’s a significant upgrade from last year’s 12MP telephoto lens.
The iPhone 17 Air, however, may disappoint camera lovers. It’s rumored to ship with just one rear camera, much like the now-discontinued iPhone SE. No ultra-wide, no telephoto—just a single shooter.
A Splash of Color—Literally
This year, Apple seems to be making a bold statement with color. Leaked dummy models and Apple’s event invite artwork hint at a vibrant new palette:
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iPhone 17 & Air: Light Blue
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iPhone 17 Pro & Pro Max: Dark Blue and Orange
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All models: Traditional Black and White options
These aren’t just cosmetic upgrades either—Apple typically designs event invites using colors that match the wallpapers and themes shipping with the phones. So if you’re eyeing that burnt orange iPhone Pro, it might be time to start planning your preorder.
Performance + Cooling = Serious Mobile Power
Beyond aesthetics and displays, cooling performance is also getting a boost—at least for the Pro models. Rumors point to a new vapor chamber cooling system in the iPhone 17 Pro and Pro Max. This will keep the devices running at optimal temperature during heavy tasks like gaming or video editing.
The animation in the event invite even resembles a heat map, which could be Apple’s subtle way of teasing this cooling innovation.
Liquid Glass & the Future of iPhones
There’s also a lot of chatter around “Liquid Glass,” Apple’s next-gen user interface introduced with iOS 26. The stylized Apple logo on the event invite features swirling colors that react to your mouse or touch on Apple’s website—mirroring the behavior of Liquid Glass in action.
According to Bloomberg’s Mark Gurman, this is more than a flashy UI update. It’s the beginning of a three-year iPhone “supercycle” that will culminate with a curved-glass iPhone in 2027.
Final Thoughts: Is This the End of an Era?
Interestingly, many insiders believe this may be the last time Apple releases iPhones in this current format. With foldables, curved glass, and modular components on the horizon, the next few years could completely redefine what the iPhone is.
So whether you’re looking to upgrade, trade in, or just observe from the sidelines, the iPhone 17 launch is shaping up to be one of Apple’s most significant in years. From dramatic design changes to performance upgrades and vibrant new colors, this fall’s event isn’t just about phones—it’s about the future.
Stay tuned for full coverage when Apple finally drops jaws on September 9.
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